Domino's Mobile App

Business Challenge

The customer required a smarter app that better remembers a customer and their preferences to reduce ordering friction. The strategy involved storing payment information, order history, and addresses while personalizing the experience — enabling order completion in just five clicks.

Solution

Domino's mobile apps generate 10% of the company's national revenue with an average rating of 4.9 stars across 300,000+ reviews on App Store and Google Play.

Key Features

• Five-click order placement on mobile
• Customer ability to save and favorite orders
• Real-time order tracking from placement through delivery
• Limited-time offer and rewards points management

Technologies

Project Scope

• Frontend application development
• Backend point-of-sale API integration
• Mobile application development